"Evaluating Your Event Before Moving Forward"
Linda Saul
It took months of planning for your event—from formulating the vision; putting together a realistic budget; finding the perfect venue; securing sponsorships; recruiting the right volunteers; and finally holding the event.
Before moving onto next year’s event or putting the final stamp on that thank you note, take time to assess the results of your event. Doing an assessment as soon as possible while the event is fresh in your mind will help you—your colleagues and volunteers identify those areas that went well and those that need improvement.
Did you achieve what you set out to accomplish? Remember it it’s not always about the amount of dollars you raised, but being able to achieve other substantial goals along the way such as:
- Creating new donor relationships and adding to your database of “friends” of your organization.
- Increasing your organization’s visibility within the community and draw potential donors.
- Expanding your direct mail list to announce future events—such as block parties, the opening or expanding of a new center, or celebrating your next milestone.
- Using your website as a way for attendees to revisit your event and attract new visitors.
- Networking to recruit new board members, committee members and additional volunteers.
- Announcing new iniatitives or recent accomplishments of your organization.
Many people come to events to help celebrate the success of the organization, but also to network with others. In speaking with attendees after the event, get their feedback about how they perceived your event—did they learn something about your organization they didn’t know before? What did they think of the type of event? Who did they meet at the event?—and ultimately—did they enjoy themselves! After the evaluation process, take time to write down your achievements plus log those areas that need to be improved. Set a timetable to discuss the parameters of next year’s event with board members, staff and volunteers. This will make it easier to create a roadmap for a successful event. You already experienced firsthand what works and what areas you can capitalize upon and improve for future events.
Linda Saul is a grant writer for Round-The-Clock Nursery, Inc, NYC’s only NAEYC-accredited 24/7 daycare and respite and crisis nursery. |
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